‘Alena’ is a fast fashion brand which understands the changing trends through various channels and follows a quick lead time approach from design to delivery.
- Strive for Uniqueness & Wearable fashion.
- Maintain the highest standards of quality in the Industry
- Enhance the Customers wardrobe with functional fashion.
- Strive for Customer delight
As we are fabric weavers for over 50 years- we keep doing experiments with different fabric and introduce the same into our collection.
We keep studying the current functional needs in fashion and we introduce them from time to time.( for e.g. We have observed a need for Travel Kurtas & Yoga Kurtas- which we are launching in SS22)
We follow a Short lead time approach in our design to shelf. We have been continuously achieving a turnaround time of 30 to 45 days which makes us relevant with the daily trends. We follow a theme based catalog approach where in we launch 4 catalogs every week. Each catalog is theme collection of 6 to 8 options.